Event branding and visual concept development for a corporate holiday party themed “Denim & Diamonds.” The initial creative direction drew inspiration from a modern western aesthetic, blending a rugged denim feel with a bit of glam, similar to a “Cowboy Carter” style vibe. I developed the visual identity, color palette, and a set of supporting marks used across event materials.

Working alongside an event planner, the branding served as the foundation for the event’s overall aesthetic as it was carried through the space and supporting elements.