A brand refresh is no easy task. The in-house team at Derrick did just that in 2015, rebranding all print, digital, and internal graphics. Here you’ll see some of the projects I was responsible for, including refreshing all product brochures, all product and markets served pages on the website, as well as environmental light box posters found around the office and manufacturing facility.

The goal of the brand refresh was to develop a clean and consistent look across all corporate promotional material, while maintaining the tight-knit family culture that Derrick prides itself on with the look and feel of the corporate event posters.